ATHLETICS GET INTO YOUR SOUL, SPORTS BECOME CONSUMING, COMPETITION BREEDS A BOOST IN SELF-ESTEEM. ONCE YOU START, THE ONLY THING THAT CAN STOP YOU IS YOUR OWN LIMITATIONS, OR A MAN CALLED "FATHER TIME". WHILE PLAYING SPORTS OUR ENTIRE LIVES, THESE FACTS BECAME ENSCONCED IN OUR ENTIRE BEINGS. WE LIVED SPORTS, SATURATING OURSELVES IN THE HOT FIRE OF COMPETITION, AND BATHING IN THE WARM GLOW OF ATHLETIC SUCCESS.




ONCE OUR OWN ATHLETIC CAREERS DREW TO A CLOSE, WE CHOSE ATHLETICS AS A WAY TO SUPPORT OUR FAMILIES WITHOUT LEAVING THE WORLD WE CHERISHED. FOR THE NEXT FIFTEEN YEARS, WE OWNED AND OPERATED TWO OF NORTH JERSEY'S MOST IMPORTANT SPORTING GOODS STORES. USING OUR TREASURE TROVE OF EXPERIENCE IN ATHLETICS, ALONG WITH ROCK-HARD BUSINESS PRACTICES, WE TOOK A $60,000.00 INVESTMENT AND TURNED IT INTO A 2.4 MILLION DOLLAR COMPANY. DURING THOSE FIFTEEN YEARS, WE DEVELOPED A TREMENDOUS ABILITY TO TRACK AND PREDICT EMERGING TRENDS IN ATHLETICS. BEING FORCED TO PURCHASE GOODS AT LEAST A YEAR IN ADVANCE, THOSE WHO COULD NOT FORESEE THE FUTURE COULD NOT SURVIVE. ALTHOUGH OUR STORES WERE SUPER SUCCESSFUL, NOT EVEN WE COULD FORESEE THE CHANGE IN AMERICA'S BUYING HABITS. AS OUR VOLUME DROPPED (ALONG WITH EVERYONE ELSE'S), WE REALIZED WE HAD TAKEN THE INDUSTRY AS FAR AS WE COULD.




IN THE WANING YEARS OF OUR STORES' ENDEAVORS, WE NOTICED ONE SPARKLING SUCCESS AMONG THE RUINS. WITH SALES DROPPING DRAMATICALLY IN EVERY AREA EXCEPT ONE - HOCKEY!! WITH SALES OF NFL, MLB, NBA, AND NCAA PRODUCTS FALLING OFF A WHOPPING 30% ANNUALLY, WE WERE VERY SURPRISED TO SEE SALES OF NHL PRODUCTS INCREASING 25 - 35% EACH OF THE LAST FIVE YEARS. AT THE SAME TIME, SALES ON IN-LINE ROLLER SKATES AND ACCESSORIES, ALONG WITH THE HOCKEY GEAR TO GO WITH THEM, BECAME THE BIGGEST PART OF OUR BUSINESS. IT DIDN'T TAKE A ROCKET SCIENTIST TO DECIDE WHICH DIRECTION OUR STORES WOULD TAKE.




BUT EVEN THOUGH WE FELT WE HAD FOUND THE FORMULA FOR SUCCESS IN OUR STORES, WE FELT THESE TRENDS COULD BE DEVELOPED INTO SOMETHING MUCH MORE. WE DECIDED TO TRACK OUR SALES IN ROLLER HOCKEY GOODS A BIT FURTHER AND SEE WHERE THEY WERE BEING USED. THIS IS WHERE WE GOT THE BIGGEST SURPRISE OF ALL!!




ROLLER HOCKEY WAS EVERYWHERE! BUT IT WAS NOWHERE. IT WAS BEING PLAYED IN THE STREETS, IN PARKING LOTS, IN SCHOOL GYMNASIUMS, OR ALMOST ANYWHERE THAT HAD A SMOOTH, HARD SURFACE AND A PLACE FOR A GOAL. IMMEDIATELY WE THOUGHT BACK TO THE INFANCY OF BASEBALL AND BASKETBALL, BEFORE THERE WERE DIAMONDS OR COURTS TO PLAY ON. LOOK AT WHAT THEY PLAY ON NOW. WE WERE HEARING ABOUT SOME SEMI-ORGANIZED ROLLER HOCKEY LEAGUES BEING PLAYED AT MAKE-SHIFT RINKS AROUND THE AREA. SOME WERE OUTDOORS, A COUPLE WERE INDOORS; NONE OF WHICH DREW THE APPLAUSE OF THIS NEW BREED OF SERIOUS HOCKEY PLAYERS ON WHEELS. AFTER INTERVIEWING OVER 100 OF THESE PLAYERS, WE WERE CONVINCED THAT A "STATE-OF-THE-ART" INDOOR ROLLER HOCKEY ARENA WAS BOTH NEEDED AND WANTED. IT WAS THEN THAT THE "IN-LINE SKATING CLUB OF AMERICA" WAS BORN.




WE KNEW THAT IF WE BUILT A HOCKEY ARENA TO ICE HOCKEY STANDARDS, AND PLAYED A GAME AS CLOSE TO ICE HOCKEY AS POSSIBLE, WE WOULD FILL THE PLACE WITH SERIOUS ROLLER HOCKEY PLAYERS. WE WERE RIGHT IN A BIG WAY. IN LESS THAN SIX MONTHS, WE ASSEMBLED A SUPER ORGANIZED ROLLER HOCKEY PROGRAM, WITH OVER 100 TEAMS SKATING IN 9 DIFFERENT DIVISIONS, WITH BOYS AND GIRLS AS YOUNG AS 4, TO MEN AND WOMEN OF ALL AGES AND SKILL LEVELS. NEEDLESS TO SAY, WE ARE RECEIVING A STANDING OVATION FROM THE ROLLER HOCKEY WORLD.




BUT WE ARE ONLY SCRATCHING THE SURFACE. WITH OUR RINK GOING AT FULL CAPACITY, UNLESS GOD GIVES US ANOTHER DAY OF THE WEEK, WE CANNOT HANDLE ANY MORE TEAMS. WE ARE LITERALLY TURNING PEOPLE AWAY, WITH VIRTUALLY NOWHERE TO SEND THEM. WITH SCANT HOPE OF AN EIGHT DAY WEEK, WE'VE DECIDED TO BUILD ANOTHER RINK. WE FEEL THE SPORT OF ROLLER HOCKEY IS ABOUT TO EXPLODE. WITH OUR BUSTLING "LEARN TO PLAY HOCKEY" PROGRAM TURNING OUT DOZENS OF NEWLY TRAINED PLAYERS EVERY FEW WEEKS, AND MORE AND MORE PLAYERS COMING IN OFF THE PLAYGROUNDS ALL THE TIME, WE FEEL BIGGER AND BETTER IS THE WAY TO GO. ANOTHER RINK, WE BELIEVE, WILL AT LEAST DOUBLE THE SUCCESS STORY AND BE THE CATALYST TO PUT THE ALL-YEAR ROUND SPORT OF ROLLER HOCKEY UP WITH THE BIG BOYS, AND , IN THE MEANTIME, FILLING OUR POCKETS WITH MONEY THAT THESE PLAYERS EAGERLY WANT TO SPEND, AND LETTING THE METEORIC RISE OF A HOT NEW SPORT FUEL THE ENGINE OF AN EVEN HOTTER FINANCIAL ENTITY. JUMPING ON BOARD AT THIS POINT WILL INSURE A RETURN TO BE APPRECIATED BY EVEN THE MOST FICKLE INVESTOR. WE WELCOME YOU, AND TOGETHER WE CAN BRING THIS TO FRUITION.




INTERESTED PARTIES SHOULD CALL MIKE FORMISANO SR. AT(973)473-8900





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